Loading project…
“Clue brew” is a enigmatic, bold and exclusive coffee brand project that brings together the universes of mystery and coffee. The idea was to create a concept that invites the customer to a sensory experience of drinking coffee from a different perspective, moving away from the obvious interpretation of perception and flavor to be able to embrace the curiosity, exploration and a sense of adventure.The project's design is distinguished by its dark, intriguing and captivating atmosphere, revealing that “each coffee is a clue waiting to be discovered”.
Clue brew | Brand Identity | 2025
The main character of the brand is represented by a detective, who symbolizes the explorer archetype. He is constantly looking for the best clues related to coffee’s most authentic and appeling tastes.
His identity remains a secret and the only thing that stands out is his dark silhuete without any visible expressions. He extends an invitation to everyone to join this unique experience and work together to solve this coffee puzzle.
The illustrated icons reinforce the brand's mysterious storytelling, bringing in elements related to coffee brewing and investigation theme. This way the brand's communication expands throughout its touchpoints.
Have any project in mind?
